Ketchum Hosts Five Events for Social Media Week

smwIn 2013 social media is still exploding with 90% of media interactions now screen based, new apps every day and ‘finding through sharing’ challenging the dominance of Google search.  If you’re in London between 23 and  26 September you’ll find hundreds of events designed to keep you ahead of the curve as the city celebrates its fifth Social Media Week.

Ketchum is joining the party by hosting five thought-provoking events on social media and corporate reputation, creativity in the age of social media, social advances for healthcare, empowering employees and the future of public relations.

On Monday morning  (8:30 -10:00) Ketchum will host a session entitled ‘Crises, Social Media and Corporate Reputation.’  This session will feature a panel on crisis preparedness and crisis communications, particularly focusing on best practice across social media channels and owned online platforms to both prevent, mitigate and manage crisis situations. Key speakers here include Tamara Littleton (CEO & Founder of eModeration), Jo-ann Robertson (MD Corporate & Public Affairs at Ketchum UK) and Paul Teuton (MD Change at Ketchum).

On Tuesday morning  (8:30 -10:00) Ketchum will host a session entitled ‘Creativity In The Age of Social Media.’  This session will look at the murky world of ‘the viral’, explaining some of the factors that are likely to give you the best likelihood of success.  It will also look at the relatively new trend of co-creation, explaining some of the most effective co-creation campaigns to date.  Key speakers here include Tom Hemsley (Creative Director at Little Dot Studios), Beth Fallon (Director of Marketing, European Theatrical at Warner Bros. Pictures International), Danny Whatmough (Associate Director Digital at Ketchum and Chairman of the PRCA Digital Group) plus Andrew Ager (Creative Director at Ketchum).

On Wednesday morning  (8:30 -10:00) Ketchum will host a session entitled ‘Intelligent Innovation – Social Advances For Healthcare.’  This session will look at how pharma is on the edge of seeing some ground-breaking projects implemented using the principles of Big Data to monitor, model, and predict behaviours amongst social communities and harness the power of large social networks.  Key speakers here include Alexander Davies (Campaigns and Digital Engagement Manager at the Royal College of Nursing) Dominic Tyer (Managing Editor of PME PMLive, Digital Intelligence Blog) and Sebastian Stokes (SAD Healthcare at Ketchum).

On Thursday morning  (8:30 -10:00) Ketchum will host a session entitled ‘Social Success – Reducing Risk, Empowering Employees.’  This session will debate how organisations can reap the benefits of social media to drive cooperation and collaboration between employees, encourage engagement with internal and external stakeholders, and take advantage of the value of social media within organisations.  Key speakers here include Chris Scott (Partner at Schillings), Jane Adamson (Director at Ketchum Change) and Allison Lindsay (Consultant at Ketchum Change).

On Thursday evening  (18:30 -20:30) Ketchum will host a session led by the Charted Institute of Public relations entitled ‘Share This Too – ‘The Future of Public Relations’.  Here a panel of expert authors will discuss how to embrace the future of public relations on a tour of Share This Too, the follow-up to the best-selling social media handbook for PR professionals from the Chartered Institute of Public Relations.  Key speakers here include Mark Pack (Head of Digital at Blue Rubicon), Rachel Miller (Founder at All Things IC), Russell Goldsmith (Social Media Director at markettiers4d), Michael Litman (Co-Founder at BRANDSONVINE) and Stephen Davies (Director at Ruder Finn UK).  The moderator will be Jane Wilson (Chief Executive at the CIPR).

Describing Ketchum’s involvement, Denise Kaufmann Chief Executive said: “Social Media Week has quickly become an institution for everyone who wants to learn about the cutting edge of digital innovation.  The organic way Social Media Week has grown, the sheer variety of delegates it attracts, and the stellar cast of speakers is to be applauded.  We’re delighted to be contributing.”

All of Ketchum’s sessions are freely available to people who register in advance.  Whether you’re a C-Level associate blogger, journalists or young entrepreneur. We look forward to seeing you there.

Paul Middleton is a Corporate Communications Manager and splits his time between Ketchum’s Corporate Communications team and London visibility. Paul’s job means that he is often involved in Ketchum London’s work around media, events, awards, sponsorship, campaigns and social media. Paul brings a decade of PR experience and has worked on diverse initiatives including billion pound infrastructure projects, the Notting Hill Carnival and promoting London’s West End. Outside of work, Paul is a wannabe motorcycle racer, a devoted father and a slow but tenacious runner. He tweets using the handle @pjsmiddleton