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Ketchum Connect: China

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Ketchum Connect: China

Deep local market expertise, excellent communications, corporate and brand marketing know-how, social/digital prowess, and superior media and influencer relations are all essential for any brand looking to break through in Greater China. And now, with Ketchum Connect: China, bridging the gap between East and West is easier than ever.

Ketchum Connect: China provides the ultimate in global reach, market knowledge and on-the-ground support to help your brand navigate the inherent complexities of Greater China. How? By offering a distinctive mix of seasoned multilingual local and international industry experts across China and the U.S. Services include:

  • Traditional, digital, and social media research, strategy and counsel
  • Strategic audience targeting balancing digital WOM with influencer engagement
  • Insights-driven creative planning and program execution
  • Brand and corporate reputation management
  • Crisis and issues management
  • Market entry, familiarization and communications counsel
  • Competitor and market research and analysis
  • Media strategy, relations and counsel
  • Employee communications management
  • Sustainability and social impact
  • Key alliances to provide legal and government relations support if needed

If you'd like to learn more about Ketchum Connect and what we can do for you, please contact us.