Deep local market expertise, excellent communications, corporate and brand marketing know-how, social/digital prowess, and superior media and influencer relations are all essential for any brand looking to break through in Greater China. And now, with Ketchum Connect: China, bridging the gap between East and West is easier than ever.
Ketchum Connect: China provides the ultimate in global reach, market knowledge and on-the-ground support to help your brand navigate the inherent complexities of Greater China. How? By offering a distinctive mix of seasoned multilingual local and international industry experts across China and the U.S. Services include:
- Traditional, digital, and social media research, strategy and counsel
- Strategic audience targeting balancing digital WOM with influencer engagement
- Insights-driven creative planning and program execution
- Brand and corporate reputation management
- Crisis and issues management
- Market entry, familiarization and communications counsel
- Competitor and market research and analysis
- Media strategy, relations and counsel
- Employee communications management
- Sustainability and social impact
- Key alliances to provide legal and government relations support if needed
If you'd like to learn more about Ketchum Connect and what we can do for you, please contact us.