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Kellogg's Go ‘Cuckoo for Crunchy Nut’

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Kellogg's Go ‘Cuckoo for Crunchy Nut’

We kicked off our campaign for Kellogg’s new “Crunchy Nut” cereal with a Guinness World Record-winning live event hosted by a celebrity and featuring the world’s largest alarm clock, along with an exclusive story in The New York Times. Our cross-channel media outreach yielded 3,446 placements, exceeding goals by an astonishing 242%.

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