Introducing Ketchum Sounds, a New Music Marketing Service

Music is a major part of the marketing mix, opening the door to fans of major pop-culture influencers and creating an easily accessible language that spans demographics and geographies. To tap the power of this medium, Ketchum is launching Ketchum Sounds, a music marketing specialty that helps clients reach consumers by tapping into their musical passions.

Ketchum Sounds will be a part of Ketchum Sports & Entertainment (KSE) and led by Marcus Peterzell, KSE’s EVP for Entertainment. The new offering will provide our clients with a full spectrum of music marketing services – including music licensing, tour sponsorship and activations, artist endorsements and partnerships, and digital music platforms – to create 360-degree music-based programs that connect clients with the audiences they want to reach.

Supporting the offering will be a team of Ketchum colleagues, all of whom have worked with artists and brands at various levels, including talent agencies, record labels and more. In addition, this team has proven expertise in executing notable music marketing programs that provide powerful consumer engagement and drive big returns on investment.

Ketchum Sounds builds on KSE’s experience executing high-profile campaigns that marry our clients with marquee artists including Jon Bon Jovi, Kings of Leon, Jewel, Snoop Dogg, Sara Bareilles, Kellie Pickler, Arianna Grande and Jordin Sparks as well as leading industry entities Live Nation, EMI Music, Sony Music and SXSW. In a recent example, KSE, in partnership with Allied Integrated Marketing, worked with Twentieth Television’s hit syndicated series Family Guy to develop a marketing integration program for a energy drinks promotional tour.

For more information about Ketchum Sounds, or to talk about engaging them in a client project, contact Marcus at marcus.peterzell@ketchum.com.

Ketchum author Jeff Lewonczyk

Jeff is a vice president for content and creativity within Ketchum’s Corporate Communications group.