Integration, 360, BAL . . . Is There an Easier Way to Slice the Pie?

This week, I’m blogging for the PRWeek Insider blog on several timely PR topics. My first post looks at integrating different agencies’ skills and services into one cohesive approach for a client campaign and the related challenges we sometimes experience. I invite you to read the full post here and share your experiences with me.

Barri Rafferty is Ketchum’s former CEO and current head of communications at Wells Fargo.