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IBM at 100

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IBM at 100

Ketchum teamed up with IBM to turn the company's 100-year anniversary into a springboard for the future, instead of a nostalgic look at the past. By showing how IBM's Icons of Progress and Celebration of Service matter to business and society, Ketchum helped increase purchase consideration, boost IBM's Interbrand Best Global Brands and Fortune Most Admired Companies rankings, and drive the largest corporate volunteerism event in history.

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