How ‘Gamification' Can Help Your Brands and Your Customers

I recently wrote a post for the blog PR at Sunrise where I offer some thoughts on how we in PR can use “gamification” to re-engage consumers during ordinary tasks that cause us to interact with our brands.
If we made it more like a game, would they pick our brand? Would they be re-energized? I invite you to check out the post and let me know what you think.