We believe that branding messaging is all about relevance and emotional connection, not hype. Great brands succeed because they bridge the emotional gap between the provider and the receiver, whether that receiver is a business professional or a consumer. Great brands come from companies that understand that branding is all about partnership and creating an on-going, evolving dialogue with the target. We take an integrated, disciplined approach to corporate branding and reputation management, believing that the role of corporate communications is to help our clients cultivate strong, positive and trusting relationships with their customers, employees and sale forces. We pride ourselves on being adept at creating two-way engagement: helping stakeholders understand our clients’ positions but also helping our clients understand the views of their most important audiences.
Like many brand marketers, we firmly believe that a successful branding program is based on the concept of singularity. A great brand stands for one idea, or even one word, in the minds of its consumers, and that idea must be credible, authentic, motivating and exclusive. We make every effort to ensure that each of our client’s brands fulfills its promise and remains highly relevant.
On-site Food & Beverage Think Tank
The nerve center of Ketchum’s food practice is the Ketchum Food Studio in San Francisco, which houses a test kitchen staffed by culinary professionals and an extensive food library. Working with a pool of R&D chefs and food technologists, we develop and test menu and new product concepts for use in client presentations, advertising, collateral and publicity. The Food Studio is also used for chef panels, focus groups, sales demos and training.
Ketchum pioneered the concept of marketing nutrition science as a product benefit more than 30 years ago. Our methods for turning science into health-professional endorsement and consumer knowledge are now recognized throughout the industry as the gold standard for nutrition communications. Global Health and Wellness, our nutrition team is at the forefront of nutrition/wellness regulations/research and trends. The former global director for health & wellness at McDonald’s, Dr. Kapica understands how to help leading companies and organizations do good and build business. We also encourage our staff to participate in ongoing nutrition education and certification programs.
Full Digital Spectrum
With the support and collaboration of Ketchum Digital, our Food B2B digital expertise has grown beyond advertising, web design, e-blasts, video production and microsites to include full-service interactive strategy, counsel, curation and programming.
Long-term Client Partnerships
Our clients include Kikkoman, National Cattlemen’s Beef Association, Nestlé Professional and the U.S. Potato Board. They’ll tell you that they rely on us for smart strategic thinking and standout creative work that help build their sales and visibility year after year. These leading industry players expect big-agency results and small-agency, individualized attention. That’s why many of them have been our partners for more than two decades.