Environmentally Sustainable Solutions to Eradicate Hunger and Improve Health

A major component of the National Strategy coming out of the White House Conference on Hunger, Nutrition, and Health is reliant on partnerships with companies and nonprofits. In fact, private companies have committed over $8 billion in investments to help reach the White House’s goals.  

photo of a whole, red apple

What’s very clear coming out of this groundswell of information and discussion on hunger, nutrition and health is the need for collaboration on actioning these strategies as a united front. This is perhaps nowhere more important than the intersection between solutions for eradicating hunger and improving environmental sustainability. 

Specifically called out in the National Strategy released last week, the Biden-Harris Administration would like to better understand how nutrition security is interrelated with challenges and opportunities in the use of natural resources to ensure optimal long-term health. 

How should food, ingredient, agriculture, health, and CPG communications professionals be approaching conversations and action on the intersection of nutrition insecurity, hunger, health of people and planetary health? 

Here’s our take on how to develop and communicate brand-centric environmental sustainability goals that address the strategies laid out by the Biden-Harris Administration, implement commitments that are action oriented, and create sustainable solutions to eradicate hunger and improve health through partnerships. 

Developing and Communicating Goals 

It is important for brands to recognize their capabilities when it comes to being part of the solution to eradicate hunger and improve the health of humans and the planet. They must: 

Data and Analytics 

Use data to connect hunger and health. Often times we don’t think of data as a key to a potential solution when it comes to challenges of hunger and food insecurity. The challenge is complex; however, being equipped with sound data, scientists and researchers to use data analytics, AI and other technologies to make healthier foods more accessible for all is part of the solution.

  • Understand the impact of data analytics on food insecurity. 
  • Address supply chain issues. 

Implementing Actionable Commitments  

While we have seen commitments across sectors to improve the lives of those who are food insecure, commitments are not enough. We need to seize the opportunity to turn actionable goals into meaningful and measurable results; it’s time to take pledges to implementation.  

  • Create an advisory committee to guide implementation of the conference’s National Strategy as well as incorporate calls for additional research into any ongoing programs. 
  • Align food policy and programs with the administration’s climate goals. 

Improving Health and Eradicating Hunger Through Partnerships  

  • Support relationship and trust building with community partners to drive engagement and cross-sector collaboration. 
  • Forge successful social impact partnerships.  
  • Look within the community you serve.

Food is a fundamental human right and we all have a role to play in eradicating hunger. With nearly 14 million households, 10.5% of the US population, not having enough food, the need for strategy and collaboration are more important than ever. 

If you’re interested in being part of the historic National Strategy to eradicate hunger and improve the health of people and the planet, Ketchum’s sustainability experts, Registered Dietitians and health equity professionals are ready to talk with you today

Jillian is vice president, Sustainability in Ketchum’s Food, Agriculture and Ingredient sector where she drives initiatives and provides counsel related to ESGs, Sustainability, CSR, Environmental Justice, and Diversity, Equity, and Inclusion. She develops communications strategies and planning, works on social impact initiatives development and execution and stakeholder engagement with clients. She has spent much of her career advocating for both human and planetary health centered around sustainable solutions like new technologies, regenerative agriculture, alternative proteins, biodiversity, and soil health. Previously she was appointed in the Obama Administration at the United States Department of Agriculture where she created and implemented government initiatives that focused on sustainable agriculture in food deserts, disadvantaged and low-income communities throughout the US addressing food access issues and nutrition. In addition, as Chief of Staff for Civil Rights, she played an integral role in farmer discrimination settlements.

Dylan is a Senior Nutrition Specialist with Ketchum and a fellow of the Academy of Nutrition and Dietetics who works across nutrition, food, beverage, ingredient, agriculture and wellness accounts to ensure accuracy in reporting science and research communications, as well as providing strategic reputation management counsel.

He is a Registered Dietitian and received his Masters from Texas Tech University. Dylan has presented research at conferences including The Obesity Society’s Obesity Week, the American Society for Nutrition’s annual nutrition meeting, Experimental Biology, the Association for Healthcare Social Media’s annual meeting and the Food and Nutrition Conference and Expo.

Dylan has also published several scientific manuscripts in peer-reviewed journals. His research interests include appetite hormones, obesity, weight bias, feeding behaviors, diversity in the dietetic profession and the impostor phenomenon among nutrition and dietetics professionals. He has been featured in publications including Food and Nutrition Magazine and Practice Applications of the Journal of the Academy of Nutrition and Dietetics. Dylan also spends time mentoring students about the growing field of nutrition communications and precepting dietetic interns from internships around the country.

Dylan was involved on the executive committee of the Cultures of Gender and Age Member Interest Group of the Academy of Nutrition and Dietetics and is also the current Social Media Chair for the Early Career Nutrition Interest Group of the American Society for Nutrition.