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DoubleTree by Hilton Cookie CAREavan

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DoubleTree by Hilton Cookie CAREavan

By leveraging the cookie CAREavan tour for the DoubleTree by Hilton (DTbH) during its global brand re-launch, Ketchum’s integrated marketing campaign succeeded in spreading the hotel’s growth story and building brand awareness. The branded food truck hit 50 cities and achieved its goals of increasing brand awareness by 200%, receiving 2 billion impressions and 1,833 media placements, amassing a 121% increase in Facebook “Likes” and averaging 5,000 cookies distributed per market.

 


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