Ketchum Launches FoodSafe RepProtect
To help clients manage the increasing challenges in food safety, including unfamiliar and far-reaching regulations under the U.S. FDA’s Food Safety Modernization Act (FSMA), communications firm Ketchum partnered with food safety expert Morton Food Safety Associates to launch FoodSafe RepProtect. The new offering is designed to help supply chain, food safety and communications experts fully align to ensure consistency between what a company does and says in managing food risks.
FoodSafe RepProtect was piloted with Daisy Brand in early 2017. Dr. Brandon Nelson, Director – Innovation and Technical Services, said of the pilot: “The sum is truly greater than the parts of the FoodSafe RepProtect program, which helped strengthen our food-safety recall plans to be more compliant with FSMA best-practices. Today, our whole organization is better prepared to align the operations and reputation elements of a food safety crisis. Of course we hope never to put these elements into real-life practice, but we are more confident in our readiness thanks to this program.”
FoodSafe RepProtect includes offers clients a comprehensive approach to food safety, including FSMA readiness assessments, plan development, training programs, interactive recall workshops, and food safety crisis management counsel.
Ketchum has helped clients anticipate and respond to situations involving pathogens – from listeria to salmonella to E.coli – that have been the source of food recalls. Morton Food Safety Associates’ Dale Morton has more than 35 years of corporate food safety experience. Before launching his consultancy, he spent 20 years with PepsiCo where he was head of Global Food Safety, responsible for recall management, food safety program development, food defense and process technology. Morton earned the 2016 Grocery Manufacturers Association Food Safety Award, which honors outstanding contributions to the field of food safety.
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