Expertise

Food & Beverage

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Food & Beverage

Food is far more than just a necessity of life. And our Global Food & Beverage Practice understands that. For nearly 60 years, food companies, brands, agricultural businesses and commodity groups have looked to us to shape and change perceptions and build sales.

Long noted as a leader in food, wellness and nutrition marketing, Ketchum spans the globe across the retail, food service and ingredients sectors. Have a look at our multifaceted menu of expertise:

  • Cultivate: helping natural and organic food companies grow transparently and authentically.
  • Borderless Nutrition: experts embedded into account teams that operate as a borderless team to help you grow your business.
  • Food B2B: helping leading food companies and commodity boards create authentic consumer and influencer engagement.
  • Food Studio: a culinary and digital communications hub which clients with everything from recipe development to nutrition programs to video production.

We also help companies and organizations protect their reputation:

  • FOODig helps clients understand potential reputational risks from ingredients in their food products, resulting in data-driven communications strategies for sharing ingredient and product reformulation news.
  • Call Center Response READY provides an outside-in review of clients’ call center response protocols around sensitive issues to help companies get out of their own “speak” and into real talk.
  • FoodSafe RepProtect combines communications and food safety experts who bring together multiple disciplines (food safety, QA, supply chain, communications and legal) for a comprehensive approach to food safety.