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Clorox Bleachable Moments

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Clorox Bleachable Moments

In its second year, The Clorox Company’s Bleach It Away program continues to make Clorox Bleach relevant to a younger audience. This year Ketchum and Clorox took to the Las Vegas Strip with award-winning actress Angela Kinsey to get bachelorettes, natives and everyone in between talking about the eww-worthy moments they wish they could “bleach away.”  The program helped drive sales among Gen X/Y consumers. Additionally, it continues to shift the bleach conversation online. This year’s campaign led to a 142% increase in associations between Clorox and messes and an 8% increase in use intent to clean-up messes with bleach.

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