Reputation is undoubtedly one of a corporation’s most valuable assets. Organizations invest millions of dollars and many years of effort to build their brands and develop trust among their stakeholders. But in today’s lightning-fast, hyper-connected world, a crisis can occur in a heartbeat and destroy a hard-earned reputation at Internet speed.
With so much at stake, effective crisis communication and issues management require companies to gain a new understanding of who their audiences are and what they expect and share about a brand. In a new podcast I just recorded for an audio series by American Airlines called “The Executive Report,” I discuss how new demands for corporate transparency and new channels opened by social media are transformng the way companies must prepare for and respond to crises. I invite you to listen to this discussion below and let me know your thoughts on this topic.
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