Business Storytelling: Tips and Techniques

September 20, 2012

Want a couple of quick tips on effective storytelling and making your company stand out from the crowd? Watch our Director and Head of Strategic Media at Ketchum Pleon London give a 60 second “elevator pitch” on best practice tips and techniques.


Richard Griffiths is Director, Strategic Communications, at Ketchum London. His areas of expertise include leading message development sessions, building and shaping stories for different audiences and preparing executives for interviews with media. A former BBC business reporter, he still heads back to the studio from time to review the newspapers for the BBC. He is a news junkie, keen cyclist and enthusiastic wine drinker.