{"id":2904,"date":"2024-08-30T12:46:05","date_gmt":"2024-08-30T12:46:05","guid":{"rendered":"https:\/\/www.ketchum.com\/brussels\/?page_id=2904"},"modified":"2025-01-15T15:08:31","modified_gmt":"2025-01-15T15:08:31","slug":"food-agriculture-ingredient","status":"publish","type":"page","link":"https:\/\/www.ketchum.com\/brussels\/food-agriculture-ingredient\/","title":{"rendered":"Food Agriculture & Ingredient"},"content":{"rendered":"

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Today, consumers are more astute and diligent about evaluating food products. And with a growing world population comes an increased demand for food globally. As such, the agri-food industry has come under close scrutiny.<\/h5>\r\n
In a fast-changing and highly regulated industry, food and agriculture stakeholders need to track, understand and adapt to both the consumer market and regulatory changes to ensure food safety and food security.<\/h5>\r\n

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Our in-house experts live at the intersection of people, food, and health \u2013 and they can guide you through your agri-food challenges. <\/span>\u00a0<\/span><\/p>\r\n

We devise creative concepts and narratives that resonate with your audience on topics such as food security, human health and food safety, biodiversity, sustainability, climate and the digital transformation in the agri-food sector.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

Bolstered by our experience supporting food ingredients brands, global chemical producers, and agri-food companies across the value chain, we understand your business and communication needs. We combine technical understanding and communications acumen to help you make an impact with consumers and agri-food industry players.<\/span>\u00a0<\/span><\/p>\r\n

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DISCOVER HOW WE CAN SUPPORT YOUR COMMUNICATIONS EFFORTS<\/h4>\r\n

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Content & design<\/h5>\r\n

We are tenured researchers and trend-watchers when it comes to the future of agriculture. We continue to uncover the whitespace that differentiates our clients among customer audiences. Our seasoned content specialists and design team craft tailored, visually appealing communication tools which translate technical and scientific information into short- and long-form content in multiple languages.<\/p>\r\n

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B2B & B2C marketing<\/h5>\r\n

Our comprehensive B2B and B2C communication approach is built on analytics and creative insights to help your marketing efforts, from local activations to coordinated global campaigns. We know how to generate and engage food brand fans, and we help you win with your value chain customers.<\/p>\r\n

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Corporate reputation & communication<\/h5>\r\n

We help you strengthen your reputation with strategies based on transparent communication \u2013 building trust-based relationships with consumers and agri-food stakeholders across the value chain.<\/p>\r\n

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Sustainability & social purpose<\/h5>\r\n

From biodiversity to human health and climate change, the agri-food sector is no stranger to sustainability-related topics. We provide strategic counsel, develop data-driven communication plans and offer full-service implementation to help you communicate more effectively about your sustainability and social commitments and manage reputational risk.<\/p>\r\n

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Crisis & issue management<\/h5>\r\n

Crisis preparedness always pays off. We have our ears to the ground on the issues that matter in the food ag and ingredient industry, and we will support you through the necessary life cycle of a threat \u2013 across preparation, response and recovery \u2013 ensuring the organization is offensively ready to manage and maintain trust with critical stakeholders.<\/p>\r\n

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Creative ideation<\/h5>\r\n

We leverage societal, cultural and market insights to develop comprehensive communication strategies that win your audience\u2019s time and attention. Through our creative process and in-house design studio, we can deliver the full spectrum of creative capabilities, from concept generation and ideation to execution to help create progress for our clients and society.<\/p>\r\n

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Thought leadership & executive visibility<\/h5>\r\n

We understand that for food makers, executive visibility is crucial to sharing emotive, thought-provoking, industry-leading stories in ways that resonate with consumers and stakeholders. We create integrated strategies that leverage media relations, speaking engagements, events and digital storytelling to maximise exposure and share valuable insights and experiences.<\/p>\r\n

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Employee engagement & internal comms<\/h5>\r\n

Great brands are built from the inside out. We help you to (re)define your organisational identity, drive behavioural change and employee engagement, create engaging internal communications campaigns and attract top talent to your organisation.<\/p>\r\n

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Media and stakeholder relations<\/h5>\r\n

Media engagement is our bread and butter. When we are building a news engine, we combine three threads: the news you have, the news you make and the stances you take to help your business generate headlines. And the stories we tell reporters are written in their language, for their audiences, and put their end benefits \u2013 and society\u2019s \u2013 front and centre.<\/p>\r\n

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Digital media<\/h5>\r\n

Driven by analytics and social media metrics, our digital team creates meaningful conversations across all digital and social media channels to engage audiences in real time, using organic and paid strategies to maximise impact.<\/p>\r\n

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SEE OUR WORK IN ACTION<\/h4>\r\n

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