{"id":2773,"date":"2024-10-01T11:50:17","date_gmt":"2024-10-01T11:50:17","guid":{"rendered":"https:\/\/www.ketchum.com\/brussels\/?page_id=2773"},"modified":"2025-03-05T10:07:02","modified_gmt":"2025-03-05T10:07:02","slug":"consumer-goods","status":"publish","type":"page","link":"https:\/\/www.ketchum.com\/brussels\/consumer-goods\/","title":{"rendered":"Consumer Goods"},"content":{"rendered":"

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Modern brand communication takes place in a complex landscape. Consumers demand more than a simple product or convenient service; they also expect brands to be transparent about their Environmental, Social, and Governance (ESG) efforts, and to communicate authentically and credibly. Brands need to earn people\u2019s attention and time through culturally relevant stories with an engaging voice across all channels.<\/h5>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]At Ketchum Brussels, we know the consumer goods business. We specialise in delivering PR-rooted campaigns with cultural currency to garner consumers\u2019 attention and build influence.<\/p>\n

We do this by uncovering societal and consumer insights and distilling them into work that matters. That means devising creative concepts and narratives that resonate with your audience and sharing those stories through comprehensive content strategies.<\/p>\n

Our experience spans areas such as consumer electronics, fast-moving consumer goods, and sports brands, and covers disciplines such as sustainability and social purpose, social media and influencer marketing, and diversity, equity and inclusion. All of this means we are well-placed to partner with you to help your brand exceed the expectations of today\u2019s discerning consumer, while preserving brand safety.<\/p>\n

Together, we can optimise and amplify your brand communication to win your audience\u2019s time, as well as their attention.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column][vc_column_text css=””]<\/p>\n

DISCOVER HOW WE CAN SUPPORT YOUR COMMUNICATIONS EFFORTS<\/h4>\n

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Social media & influencer marketing<\/h5>\n

Whether you need always-on content, community management, paid campaigning or data-informed optimization, our content experts can craft content that is both click-worthy and share-worthy. When it comes to influencer marketing, we\u2019ll examine brand, audience, commercial and performance fit to build the ideal talent mix for you \u2013 keeping your reputation at the heart of the process. [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Content & design<\/h5>\n

Ketchum Brussels\u2019 content team crafts your core narratives and bring them to life through design and creatives. We help to transform your communications objectives into compelling stories and visual assets \u2013 and we provide A to Z guidance, from message development to creative delivery.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Diversity, equity & inclusion<\/h5>\n

We take a reputation management approach to inclusive communications. It is an integrated, \u201calways on\u201d function, not a moment in time or a single project. Using data-powered consulting models, we strive to support our clients throughout their DE&I journey.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Sustainability & social purpose<\/h5>\n

We meet you wherever you are on your sustainability journey. With expertise in the European Green Deal, the EU Greenwashing Directive, and the UN Sustainable Development Goals, we provide strategic counsel, develop data-driven communications plans and offer full-service implementation to ensure your sustainability stories reach and resonate with the audiences that matter. [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Thought leadership & executive visibility<\/h5>\n

Our approach to executive positioning involves finding the sweet spot between where you are, where you want to go, and the stories only you can tell. Through thoughtful research and discovery, we develop a customized platform for each executive, which is then amplified across social, speaking opportunities or\/and earned media.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Media & stakeholder relations<\/h5>\n

Media engagement is our bread and butter. When we are building a news engine, we combine three threads: the news you have, the news you make and the stances you take to help your business generate headlines. And the stories we tell reporters are written in their language, for their audiences, and put their end benefits \u2013 and society\u2019s \u2013 front and centre.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Crisis & issues management<\/h5>\n

We help you anticipate, manage and mitigate reputational risks to protect your corporate and brand reputation. We develop and implement bespoke and structured approaches to crisis communications, using a clear and empathic voice to address your stakeholders. We also conduct reputation risk assessments to comprehensively assess the potential impact of all marketing and communications activities. [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column][vc_column_text css=””]<\/p>\n

SEE OUR WORK IN ACTION<\/h4>\n

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adidas x Tintin: Belgian pride meets iconic style<\/h5>\n

We crafted a dynamic PR and communication strategy for adidas\u2019 EURO 2024 campaign, generating over 500 international headlines in under 24 hours!<\/p>\n

Learn More ><\/span><\/a><\/p>\n

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Tackling period poverty in Belgium<\/h5>\n

We developed an influencer campaign to support Always in bringing their global #EndPeriodPoverty movement to Belgium.<\/p>\n

Learn More ><\/span><\/a><\/p>\n

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Hair has no gender<\/h5>\n

We developed a brand campaign for Pantene Belgium that fostered LGTBQ+ acceptance through visibility, featuring an inspirational transgender role model.<\/p>\n

Learn More ><\/span><\/a><\/p>\n

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Openhearted fathers<\/h5>\n

We invited men to think about the role they want to play in their family, over a cup of Douwe Egberts coffee.<\/p>\n

Learn More ><\/span><\/a><\/p>\n

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MEET YOUR TEAM OF EXPERTS<\/h4>\n

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Steven Platteeuw [LinkedIn]<\/a><\/p>\n

Lead, Consumer Practice<\/p>\n

Steven\u2019s expertise lies in developing communications strategies at the intersection of Social + Influence + PR.\u202fHe brings 15+ years of experience in the worlds of entertainment, publishing, and consultancy.\u200b His unique background gives him an edge in understanding client expectations and ensuring that their messages reach their audiences. [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/4″][vc_single_image image=”2931″ img_size=”medium” alignment=”center” css=””][\/vc_column][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

Nikita Scheelen [LinkedIn]<\/a><\/p>\n

Account Supervisor<\/p>\n

Nikita is an experienced account and project manager who has implemented multi-channel campaigns for clients across various industries. Nikita brings an in-depth knowledge of influencer marketing and media engagement.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/4″][vc_single_image image=”2934″ img_size=”medium” alignment=”center” css=””][\/vc_column][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

Mohamed Lamkoref [LinkedIn]<\/a><\/p>\n

Content and Earned Media Expert<\/p>\n

Mohamed creates impactful media campaigns that enhance brand visibility. His role encompasses earned media strategy and relations, spokesperson training, and content creation. With a finger on the pulse, Mohamed is your trusted counsellor in the ever-evolving media landscape.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/4″][vc_single_image image=”2933″ img_size=”medium” alignment=”center” css=””][\/vc_column][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

Aude De Pauw [LinkedIn]<\/a><\/p>\n

Digital & Influence Manager<\/span><\/span>\u00a0<\/span><\/p>\n

Aude oversees Ketchum\u2019s social channel strategies, paid media implementation and influencer approaches. She\u2019s part of Ketchum\u2019s Global Analytics team, leveraging our agency\u2019s proprietary tools and tech stack for digital and social media campaign planning and measurement. Aude brings 10+ years of experience in leading media agencies such as OMG, Dentsu, Havas and GroupM.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align formStyle”][vc_column][vc_column_text css=””]<\/p>\n

CONTACT THE CONSUMER GOODS TEAM<\/h4>\n

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