{"id":2205,"date":"2023-08-10T13:03:14","date_gmt":"2023-08-10T13:03:14","guid":{"rendered":"https:\/\/www.ketchum.com\/brussels\/?page_id=2205"},"modified":"2024-12-11T08:29:58","modified_gmt":"2024-12-11T08:29:58","slug":"healthcare","status":"publish","type":"page","link":"https:\/\/www.ketchum.com\/brussels\/healthcare\/","title":{"rendered":"Healthcare"},"content":{"rendered":"

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Communication in the healthcare sector requires both creativity and practicality. The industry\u2019s strict regulations and compliance considerations create a complex environment for communications campaigns \u2013 and it can be challenging to translate scientific and medical information into compelling messaging for a broad range of healthcare stakeholders.<\/h6>\n

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Our team offers a unique blend of deep healthcare knowledge and expertise in public relations, helping you to navigate the sensitivities and complexities that come with the industry.<\/p>\n

We put forward ideas with cultural currency and industry relevance \u2013 to help garner attention and build influence in Belgium, Europe, and further afield. That\u2019s bolstered by our experience supporting global pharmaceutical companies and consumer health brands in various therapeutic areas: oncology, cardiovascular diseases, immunology, haematology, and over-the-counter medicines.<\/p>\n

All of this means that we understand how to wield communications tools within the healthcare sector, so we can offer you tailored strategic counsel to make an impact for your business and brand.<\/p>\n

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DISCOVER HOW WE CAN SUPPORT YOUR COMMUNICATIONS EFFORTS<\/h4>\n

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Content & Design<\/h5>\n

Ketchum Brussels\u2019 strategic experts can craft your core narratives and bring them to life through design and creative. We help to transform your communications objectives into compelling stories and visual assets \u2013 and we provide A to Z guidance, from message development to creative delivery.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Employee engagement & internal comms<\/h5>\n

Great brands are built from the inside out. Ketchum Brussels helps you to (re)define your organisational identity, drive behavioural change and employee engagement, create engaging internal communications campaigns and attract top talent to your organisation.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Diversity, equity and inclusion<\/h5>\n

Underserved communities are disproportionately impacted by disease and less able to access the care, services and resources for treatment and overall health. As such, diversity, equity and inclusion (DEI) is not a nice-to-have; it\u2019s a must to ensure equitable access to healthcare for all. Let our experts help you develop strategies with DEI embedded at the heart, and explore Heq, our global health equity offering.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Disease awareness<\/h5>\n

No matter whether you\u2019re aiming to promote early diagnosis, raise awareness of the importance of screening, or improve patient outcomes \u2013 our strategic and creative teams can craft the perfect campaign for you. No limits on format, what counts is that your message makes an impact.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Media & stakeholder relations<\/h5>\n

Do you want to establish your company’s reputation? Raise awareness for a disease? Our media relations experts will put your topic on the agenda to shape conversations and influence the public debate.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Crisis & issues management<\/h5>\n

Crisis preparedness always pays off. We help prepare your team for different scenarios with Q&As, trainings and crisis simulations. Our focus? Protecting your reputation.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Social & digital media<\/h5>\n

We help you grasp the full potential of social media to engage with stakeholders. That includes shaping your content strategy, identifying your content pillars and crafting messages, as well as driving paid campaigns and enhancing executives’ personal branding on social media.<\/p>\n

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SEE OUR WORK IN ACTION<\/h4>\n

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Making a global brand relevant to European stakeholders<\/h5>\n

We launched \u2018Because There Is More To Do\u2019, Bristol Myers Squibb\u2019s first European reputation and brand awareness campaign.<\/p>\n

Learn More ><\/span><\/a><\/p>\n

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Breaking the taboo around erectile health<\/h5>\n

We supported the launch of Eroxon Stimgel in Belgium with a stigma-busting campaign.<\/p>\n

Learn More ><\/span><\/a><\/p>\n

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MEET YOUR TEAM OF EXPERTS<\/h4>\n

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Michael Devlin [LinkedIn]<\/a><\/p>\n

Medical Writer<\/p>\n

Michael is a trained journalist. His recent work ranges from patient testimonials to strategic and policy issues, covering health research, system strengthening, medicines pricing in low-income countries, national policies for biosimilars, and innovation in rare diseases and cancer.<\/p>\n

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Ilija Prachkovski [LinkedIn]<\/a><\/p>\n

Healthcare Policy & Integrated Communications<\/p>\n

Ilija delivers high-quality research, landscape analysis, stakeholder mapping, policy and issue monitoring. He develops strategies and action plans on variety of healthcare topics \u2013 including pharma strategy and access, medical devices regulations, and policies on rare disease and cancer.<\/p>\n

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Christel Van Litsenborgh [LinkedIn]<\/a><\/p>\n

Patient Engagement & Internal Communications Expert<\/p>\n

Christel <\/span>offers <\/span>expertise<\/span> in stakeholder <\/span>engagement within a range of organisations, coupled with <\/span>an in-depth understanding o<\/span>f the complex healthcare industry ecosystem.<\/span>\u00a0<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”container mid-align”][vc_column width=”1\/4″][vc_single_image image=”2309″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”3\/4″][vc_column_text]<\/p>\n

Meisoon Nasralla [LinkedIn]<\/a><\/p>\n

Creative Lead<\/p>\n

Do you need a blend of creativity and science? Thanks to her training in biochemistry, Meisoon can translate complex medical topics into creative ideas. She makes sure that all content meets the rigorous criteria of medical communication.<\/p>\n

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CONTACT THE HEALTHCARE TEAM<\/h4>\n

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