What kind of relationships do consumers have with their refrigerators? Ketchum and Bosch asked that question in 12 countries and 6 languages to help the brand rejuvenate its kitchen staple with a bigger, younger, and more global audience. Timed to the roll-out of the Bosch Cool Classic, a refrigerator combining classic design and ultra-modern efficiency, the results of our campaign uncovered a universal love of refrigerators, and through our hashtag #lovemyfridge, we pursued the coolest love story in the appliance industry.
#lovemyfridge inspired consumers to join with the brand as content creators. And all that love created a buzz; a 62% digital share increase for Bosch over competitors during Q3, helping fuel a 23% bump in year-over-year sales.