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Posts:October 2015, Creativity

Three Words All Communicators Need to Know When Marketing to Moms from the M2Moms Conference

Three Words All Communicators Need to Know When Marketing to Moms from the M2Moms Conference

by Kelley Skoloda| October 22, 2015

The weather was perfect, the room was full and the connections were abundant when I recently attended and spoke at the largest marketing-to-moms conference in the country, M2Moms. The annual event is a terrific venue to network and trend-spot. Typically held in Chicago, the conference moved to downtown New York this year, which shifted the […]

Virtual Reality: Five Insights for Communications Professionals

Virtual Reality: Five Insights for Communications Professionals

by James Berg| October 15, 2015

When Facebook recently rolled out 360-degree video capabilities on the platform, it was a reminder that Virtual Reality (VR) headsets are set to be in consumer hands in 2016. This industry has been forecasted by Digi-Capital to surpass $30 billion in revenue by 2020. So, how can/will the communications profession embrace and inevitably utilize this technology? […]

Ad Week XII: Get Them to Look Up

Ad Week XII: Get Them to Look Up

by Kelly Mullen| October 12, 2015

Advertising Week XII offered myriad insights from an array of disciplines, including a panel on branded content featuring filmmaker Morgan Spurlock, our own Ben Foster, SVP, Ketchum Digital, Marcus Peterzell, EVP, Entertainment from Ketchum Sports & Entertainment, and yours truly. After attending a number of the panels, my biggest takeaway was a general observation about […]

Three Tips For Discovering a Brand’s DNA Through Storytelling

Three Tips For Discovering a Brand’s DNA Through Storytelling

by Marissa Kandel| October 6, 2015

As public relations professionals, we often throw around the word “storytelling.” I have to admit, the word didn’t resonate with me at first; it felt lofty and unattainable. After all, as a media relations specialist, I’m often asked to pitch product launches and campaigns that have a hard start and end date so, in my […]