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Posts:January 2012, World Economic Forum

Engineering Creativity

by Barri Rafferty| January 26, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. If I could trade jobs with anyone in the world, the CEO of IDEO, Tim Brown, would be high on the list. He runs a global design consultancy that creates products, services, spaces […]

Shaping a New Communications Model – Silence is Golden

by Rob Flaherty| January 26, 2012

This post was first published on CNBC.com. It might sound heretical for a leader of a communications firm to suggest it, but lately I’ve been thinking that a lot of big brands and companies should take a vow of silence. Not forever, but at key moments in time. In this era of radical transparency, rather […]

World Economic Forum: The Need for Major Change

by Barri Rafferty| January 25, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. Going with the flow has become my mantra at Davos. After starting the day with a change of plans when my car got stuck in snow and I unexpectedly met some people who […]

5 Areas Companies Should Behave as Global Citizens

by Barri Rafferty| January 25, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s (WEF) annual meeting in Davos, Switzerland. Last night, I attended the opening mission session with founder of the WEF, Klaus Schwab. His speech focused on how companies should behave as global citizens and he laid out five areas […]

Destination: Davos: A Marathon Not A Sprint

by Barri Rafferty| January 24, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. I’ve just arrived in Davos after an overnight flight and a two-and-a-half-hour bus ride. After making a new friend on the bus and checking in to the hotel, the adventure is already underway.