Consumer Insights have evolved from an intuitive, gut-based, “trust me” kind of discipline to a data-led, rational and programmatic one. It’s a welcome development, but there’s also a problem … Big Data has been hijacked by incrementality. It’s being used primarily in analyzing what is happening, in order to do “more of this” or “less […]
The caricature of a typical Canadian is hockey-mad and polite to a fault, but that image – true or not – may change when the world’s toughest anti-spam law comes into effect in Canada on July 1. No more Mr. Nice Canuck. The relationship between Canada and the U.S. has been so cozy for so […]
Have you been curious about Google+? Have you noticed that when you search for topics on Google the results you receive seem targeted to you – both by location and interest? There is a definite reason for that. Google’s new social media platform, Google+ is impacting your search results. So, what does this mean for […]
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