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Posts:Search Engine Optimization Marketing

Why the WHY Matters: Unleashing the Full Potential of Big Data

by RP Kumar | July 28, 2015

Consumer Insights have evolved from an intuitive, gut-based, “trust me” kind of discipline to a data-led, rational and programmatic one. It’s a welcome development, but there’s also a problem … Big Data has been hijacked by incrementality. It’s being used primarily in analyzing what is happening, in order to do “more of this” or “less […]

The World’s Toughest Anti-Spam Law and You: No More Mr. Nice Canuck

by Geoffrey Rowan | June 5, 2014

The caricature of a typical Canadian is hockey-mad and polite to a fault, but that image – true or not – may change when the world’s toughest anti-spam law comes into effect in Canada on July 1. No more Mr. Nice Canuck. The relationship between Canada and the U.S. has been so cozy for so […]

Personalized Search Results and Creating Online Strategies

by Katherine Watier Ong | February 15, 2012

Have you been curious about Google+? Have you noticed that when you search for topics on Google the results you receive seem targeted to you – both by location and interest? There is a definite reason for that. Google’s new social media platform, Google+ is impacting your search results. So, what does this mean for […]