News + Views

by Erika Dyer| December 19, 2018

What do actress Felicity Jones, Senator Joni Ernst (R-IA), Ketchum DC’s KayAnn Schoeneman and Congresswoman-Elect Abigail Spanberger (D-VA 7) all have in common? They all recently gave great advice at POLITICO’s 6th Annual Women Rule Summit in Washington, D.C. Every year, POLITICO brings together a bipartisan, multicultural, multi-generational and, most importantly, dynamic group of female […]

by Kim Essex| October 14, 2015

In its fourth year, the Women in Agribusiness Summit draws women who have “shattered the ceiling” or plan to be knocking on it in the not too distant future.  Barri Rafferty, Ketchum Senior Partner and CEO North America, joined me this year for the Summit in Minneapolis and presented her unique and compelling perspective on what it […]

by Barri Rafferty| October 29, 2014

“It’s better to be trusted than liked,” is a leadership mantra that I live by every day. Throughout my twenty-year career at Ketchum, I have worked hard to focus on modeling the expectations I have of others and inspiring team members to deliver “break through” results. Demonstrating my trust in others and empowering them to […]

by Kelley Skoloda| October 23, 2014

As I sit in a theatre in Chicago with 300+ enthusiastic marketers at the annual M2Moms Conference, it’s clear that a great deal of attention and money is being spent on trying to court moms as a primary purchasing target. Brands ranging from Yahoo to Crowdtap and Kraft to the CAA are here to share […]

by Barri Rafferty| August 19, 2014

As seen in Forbes… Thousands of articles, research papers, leaders, and experts have attempted to tackle the issue of corporate America’s serious lack of equal or near-equal representation of women at senior leadership levels. Yet effective solutions remain untapped for many thousands of organizations here in the U.S. I remember sitting on the phone earlier […]

by Sara Garibaldi| August 13, 2014

As seen in Self Magazine… It can be intimidating (to say the least!) when it comes to sharing your ideas with colleagues and higher ups — especially if you are someone who is on the more introverted side. The good news: you don’t have to change your personality in order to have your voice heard. […]