Q: Opportunity on a plate: How can brands protect their reputations when under so much political and regulatory scrutiny? A: Whether it’s the horsemeat scandal, alcohol pricing or lobby groups such as Action on Sugar, arguably there has never been a time when the food and drink industry has been under greater political and regulatory scrutiny. […]
#FfsStopeatingnature Food security is under threat, food habits must change and the industry has a vital role to play in preventing us in the West from “eating up nature.” At least that’s the received wisdom. But even if we agree that the rich West is disproportionately consuming the world’s resources, there’s little consensus on how […]
For the eighth consecutive year – and the ninth year overall – the Great Places to Work Institute named Ketchum London as one of the U.K.’s top places to work. Ketchum came it at number 24 on the Institute’s annual list out of the 45 honorees in the “Medium” category. To celebrate, we took some […]
Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. We’ve looked through the report and pulled out the eights statistics that we think you need to know to inform your global social strategies. 1. Facebook still dominates with […]
As Brian Solis and Deirdre Breakenridge, PR 2.0 strategists, put it, “social media represents a shift from a broadcast mechanism to a many-to-many model” (Putting the Public back in Public Relations, 2009). Information is no longer owned by centrally organized broadcasting institutions (such as newspapers), but rather publicly generated (Wikipedia) and publicly distributed (Twitter). As […]
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