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by Grainne Sweetman| September 6, 2019

The Ketchum Cultivate team looks forward to our own version of back-to-school in September. It’s about this time every year we pack our bags – including an extra one to stash the loads of new products we’ll collect – and head to Baltimore for Natural Products Expo East (NPEE). For a few days, the Baltimore […]

by Jaime Schwartz and Lisa Bruno| July 17, 2019

Have you ever thought you knew someone only to realize that you’ve never actually met, and all of your interactions have been on Instagram? Or have you ever thought about a conversation you recently had, only to realize you had commented on a lively Twitter thread, and no actual dialogue was exchanged?

by Stefanie Hopwood| March 18, 2019

Last week, our Ketchum Cultivate team joined 86,000 attendees from around the world at Natural Products Expo West (NPEW) in Anaheim, the #1 show for natural, organic and purpose-driven brands. Retail buyers, distributors and investors hunted for the next big thing, while entrepreneurs and legacy companies shared their passions and new products. Every year, we […]

by Bill Zucker| March 5, 2019

I had the pleasure of moderating a panel this week at North American Meat Institute/Food Marketing Institute’s Annual Meat Conference. And while I expected the usual lessons about the importance of telling the farmer story to consumers, I walked away with a different lesson: Farmers don’t all need to adopt the same playbook to succeed […]

by Jaime Schwartz| November 5, 2018

Download our 2018 FNCE® trends report here. More than 13,000 nutrition professionals and food industry executives recently gathered in Washington D.C. for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Ketchum’s registered dietitians were on site, attending educational sessions, learning about new research and scouring the […]

by Bill Zucker| July 12, 2018

Call it, perhaps, the straw that broke the camel’s back. Food and beverage companies along with foodservice chains are paying close attention to Starbucks’s decision this week to phase out the use of plastic straws by 2020. The announcement follows active campaigns by groups with catchy hashtags such as #stopsucking and #thelaststraw, aimed at raising attention to […]