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What Food Marketing and Comms Pros Should Know—and Do—About the New Dietary Guidelines

by Lisa Bruno, MS, RD and Dylan Bailey, MS, RD| January 19, 2021

In case you missed it, the U.S. Departments of Agriculture (USDA) and Health and Human Services (HHS) released the 2020-2025 Dietary Guidelines for Americans (DGAs) in the typically quiet week between Christmas and the New Year. The DGAs are critically important for food policy decisions and will shape the general guidance on consumer eating patterns […]

Collaboration in the Present: Adapting to a New World of Digital Content

by Tori Kwan, Chris Magura and Elyse Richter| December 18, 2020

In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office. Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended […]

2020: The Year We Stopped Taking Our Food Supply System for Granted

by Kim Essex| October 15, 2020

I’ve been lucky. Raised in suburban Chicago in a two-bedroom ranch with a one-car garage, we didn’t live large. But my dad was a butcher at the A&P, and my mom was a great cook, so we ate well. My husband talks about eating salmon patties in the ‘70s. We were eating prime steak. Fast-forward […]

Trends & Trials from Natural Products Expo East 2019

by Jessica Barrutia| September 23, 2019

With thousands of new products and 300,000 square feet of exhibit space, navigating Natural Products Expo East (NPEE) is a feat. But the Ketchum Cultivate team divided and conquered the show floor, digesting how brands of all sizes are innovating and sustaining purpose-driven portfolios. Holy Hemp!: For the first time ever, Expo East included a […]

Countdown to Natural Products Expo East

by Grainne Sweetman| September 6, 2019

The Ketchum Cultivate team looks forward to our own version of back-to-school in September. It’s about this time every year we pack our bags – including an extra one to stash the loads of new products we’ll collect – and head to Baltimore for Natural Products Expo East (NPEE). For a few days, the Baltimore […]

Building #IRL Relationships in a Screen-driven World

by Jaime Schwartz and Lisa Bruno, MS, RD| July 17, 2019

Have you ever thought you knew someone only to realize that you’ve never actually met, and all of your interactions have been on Instagram? Or have you ever thought about a conversation you recently had, only to realize you had commented on a lively Twitter thread, and no actual dialogue was exchanged?