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Posts:Food

6 Trends From Natural Products Expo West

by Stefanie Hopwood | March 18, 2019

Last week, our Ketchum Cultivate team joined 86,000 attendees from around the world at Natural Products Expo West (NPEW) in Anaheim, the #1 show for natural, organic and purpose-driven brands. Retail buyers, distributors and investors hunted for the next big thing, while entrepreneurs and legacy companies shared their passions and new products. Every year, we […]

Transparency in Farming: Solutions Don’t Have to Be One Size Fits All

by Bill Zucker | March 5, 2019

I had the pleasure of moderating a panel this week at North American Meat Institute/Food Marketing Institute’s Annual Meat Conference. And while I expected the usual lessons about the importance of telling the farmer story to consumers, I walked away with a different lesson: Farmers don’t all need to adopt the same playbook to succeed […]

Trends from the 2018 Food and Nutrition Conference and Expo (FNCE®)

by Jaime Schwartz | November 5, 2018

Download our 2018 FNCE® trends report here. More than 13,000 nutrition professionals and food industry executives recently gathered in Washington D.C. for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Ketchum’s registered dietitians were on site, attending educational sessions, learning about new research and scouring the […]

Navigating the Food Landscape Requires a Map

by Bill Zucker | July 12, 2018

Call it, perhaps, the straw that broke the camel’s back. Food and beverage companies along with foodservice chains are paying close attention to Starbucks’s decision this week to phase out the use of plastic straws by 2020. The announcement follows active campaigns by groups with catchy hashtags such as #stopsucking and #thelaststraw, aimed at raising attention to […]

Should You Salt Your Grapefruit? How the Food Science Research of Today Fuels the Communications of Tomorrow

by Dylan Bailey | July 11, 2018

Grapefruits can be bitter, so how do we make them have a more pleasurable taste? A light dusting of sugar is often the logical solution. But, there’s an alternative option to achieve a sweeter taste. Salt. How do we know this works? We have research to thank. Salt brands in the 1940s certainly did, as […]

The Talk of the Town: 10 Trends from FNCE 2017

by Jaime Schwartz | October 27, 2017

Earlier this week, more than 13,000 nutrition professionals and food industry executives gathered in Chicago for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending educational sessions, learning about new research and scouring the exhibit hall for new […]