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The Talk of the Town: 10 Trends from FNCE 2017

by Jaime Schwartz | October 27, 2017

Earlier this week, more than 13,000 nutrition professionals and food industry executives gathered in Chicago for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending educational sessions, learning about new research and scouring the exhibit hall for new […]

Food 2020: The Transparency Paradox of the Food eVangelist

by Linda Eatherton | January 12, 2016

Food eVangelists – small group, BIG influence? Skepticism of the food industry—based on the belief that it is motivated by self-interest—has resulted in the creation of an influential group of consumer advocates who are passionately driving a movement to challenge and change the industry. We call them the Food eVangelists. In the most recent findings […]

#BlogHerFood 2015 Conference: The Power of the Food Influencer

by Erin Hanley | November 16, 2015

Last weekend, I attended the seventh annual BlogHer Food Conference in Chicago, which hosted over 600 attendees including bloggers and brands. BlogHer (bought by SheKnows Media in 2014), began as a conference in 2005 bringing together US women engaging on social media to create a sense of community. Today, it is the world’s largest conference […]

PR Lessons from a Dietitians Communications Camp

by Jaime Schwartz | February 3, 2015

Rather than take notes at conferences, I prefer to tweet what I’m learning in real-time. I put this approach into practice when I recently attended the Dietitians in Business and Communications (DBC) Communications Camp in Lake Las Vegas, NV. DBC is a practice group within the Academy of Nutrition and Dietetics that I have been […]

Two Essential Needs

by Monica Marshall | March 20, 2014

Water and food are two of the most essential basic needs in life – so important that this week we celebrate World Water Day and next week National Agriculture Day. Yet one in three people still lack access to clean water and nearly a billion people go to bed hungry every night.

Knowing Your ABCs on GMOs

by Kim Essex | January 16, 2014

What may have one time sounded like an obscure term plucked out of a scientific journal, genetically modified organisms –  also known as GMOs or biotech crops – has is a prominent topic in the mainstream media and in the halls of food companies. Discussion has focused on state initiatives that would require labeling food […]