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Posts:Food

Navigating the Food Landscape Requires a Map

by Bill Zucker | July 12, 2018

Call it, perhaps, the straw that broke the camel’s back. Food and beverage companies along with foodservice chains are paying close attention to Starbucks’s decision this week to phase out the use of plastic straws by 2020. The announcement follows active campaigns by groups with catchy hashtags such as #stopsucking and #thelaststraw, aimed at raising attention to […]

Should You Salt Your Grapefruit? How the Food Science Research of Today Fuels the Communications of Tomorrow

by Dylan Bailey | July 11, 2018

Grapefruits can be bitter, so how do we make them have a more pleasurable taste? A light dusting of sugar is often the logical solution. But, there’s an alternative option to achieve a sweeter taste. Salt. How do we know this works? We have research to thank. Salt brands in the 1940s certainly did, as […]

The Talk of the Town: 10 Trends from FNCE 2017

by Jaime Schwartz | October 27, 2017

Earlier this week, more than 13,000 nutrition professionals and food industry executives gathered in Chicago for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending educational sessions, learning about new research and scouring the exhibit hall for new […]

Food 2020: The Transparency Paradox of the Food eVangelist

by Linda Eatherton | January 12, 2016

Food eVangelists – small group, BIG influence? Skepticism of the food industry—based on the belief that it is motivated by self-interest—has resulted in the creation of an influential group of consumer advocates who are passionately driving a movement to challenge and change the industry. We call them the Food eVangelists. In the most recent findings […]

#BlogHerFood 2015 Conference: The Power of the Food Influencer

by Erin Hanley | November 16, 2015

Last weekend, I attended the seventh annual BlogHer Food Conference in Chicago, which hosted over 600 attendees including bloggers and brands. BlogHer (bought by SheKnows Media in 2014), began as a conference in 2005 bringing together US women engaging on social media to create a sense of community. Today, it is the world’s largest conference […]

PR Lessons from a Dietitians Communications Camp

by Jaime Schwartz | February 3, 2015

Rather than take notes at conferences, I prefer to tweet what I’m learning in real-time. I put this approach into practice when I recently attended the Dietitians in Business and Communications (DBC) Communications Camp in Lake Las Vegas, NV. DBC is a practice group within the Academy of Nutrition and Dietetics that I have been […]