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Posts:August 2014, Consumer Marketing

The Four Qualities of Great Content Marketing

by Paige Samson| August 26, 2014

Content marketing, in general, is big business—and it’s only growing in terms of investment levels from brands across the board. In December 2013, BIA/Kelsey estimated native ad spending on social media alone would grow from US$3.1 billion this year to US$5.0 billion in 2017 (Source: emarketer). When done right, brands can experience both lifts in […]

The Scoop on Mobile App Promotion and App Store Optimization (Part I)

by Katherine Watier Ong| August 21, 2014

Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and inevitably will be) a complex and laborious process. In what will be a four part series of blog posts, I’ll attempt to identify common mistakes, demystify popular platforms, and educate with recent data…all so we can better […]

Bursting Bubbles

by Karen Strauss| August 14, 2014

I’ve been back in New York for two months since attending the Cannes Festival of Creativity, where I went to see work and learn lessons that aren’t self-evident staring at a screen, scouring media, or living in a bubble. Certain lessons really stuck. One that continues to blow me away is how powerful it is […]