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Posts:March 2019, Communications

Moving the Needle: What does 20 years of greatness look like?

by Barri Rafferty| March 28, 2019

Last Thursday Ketchum was named “Best Agency of the Past 20 Years” at the 20th annual PRWeek Awards, an award that I’m especially proud of because it speaks to a consistency in the caliber of work we’ve created in partnership with our clients over a span of two decades; no small feat. As PRWeek put […]

As the Pace of PR Accelerates, Dedication to Ethics is More Important than Ever

by Bill Zucker| March 19, 2019

I played an unfair trick on a member of the Public Relations Student Society of America (PRSSA) this month that helped highlight a simple truth: The ever-faster pace and growing digital nature of our industry will create a much bigger challenge for the next generation of PR Pros in maintaining our ethical standards. At this […]

Shattering the Overton Window: A Call for Messaging that Matters

by Gur Tsabar| March 4, 2019

Here’s a challenge to all communicators… Take a look at your company’s communications over the past year and see if they say anything outside the established norms of your industry? Chances are: your company has been communicating squarely within an existing conversational frame. Meaning: within the spectrum of ideas considered acceptable by its various stakeholder […]