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Posts:October 2012, Communications

Sequential Opportunities: The Power of Visual Storytelling

by Ken Buraker| October 22, 2012

Visual storytelling has surged in popularity in the marketing world. In an information age of super saturation, the need to grab consumer attention has grown in importance. Thankfully, due to increased network bandwidth, smartphones, tablet computers and seemingly endless content channels, the opportunities for visual engagement have increased exponentially. Take Pinterest, the social image sharing […]

Don’t Just Say It but Do It…Do It the Right Way

by Editor| October 17, 2012

On Monday, October 15, Ray Kotcher, chairman of Ketchum, received the Public Relations Society of America’s highest individual honor, the Gold Anvil Award. The award was presented earlier this week at the PRSA 2012 International Conference and is the organization’s lifetime achievement award. It is given annually to an individual whose work has significantly advanced […]

Leadership Communications 101

by Editor| October 8, 2012

Even leaders need to brush up on their communications skills from time to time. The fifth and final trend uncovered by the European Communications Monitor (ECM) addresses leadership in communications, which can come in handy for CEOs and political leaders alike, whether it be carrying out organizational strategies, confronting a tough economic climate, or addressing […]