Few events capture the attention of the world’s creative community like the Cannes Lions International Festival for Creativity. See below for insights from our post-festival webinar where we bring this week of inspiration to life with learning you can put into practice now.
The big winners at Cannes this year confirm that the era of social marketing – shaping a brand campaign around a social cause – is fully upon us. Most of the Gold Lion winners helped a social cause, from personal safety (Dumb Ways to Die for Metro Trains in Australia), to marriage equality (First Social Same-Sex Marriage […]
If I counted the number of times certain words were used by presenters at Cannes, “storytelling” and its variations would be at the very top of the list. Storytelling is the talk of the town – yet there is no consistent approach, process or even definition. Seems that you know a good story when you […]
I have to admit that, as a first-timer to Cannes – the city and the festival – I found myself a bit overwhelmed at various points. The scenery, the people, the imagery, the work being featured, and the events – they all scream for your attention. So I welcome a subtle shift in tone as […]
I think way too much while I’m listening. That apparently is one of many things that separates me and most of us from Bill Clinton, the master of giving people his undivided attention. The good news? Clinton taught himself to connect-by-listening when he realized it increased his power in conversations and helped him become more […]
The town’s eponymous film festival may get more headlines, but this week has seen its share of celebrity sightings in Cannes. Many occur when these famous faces are flown to France by various brands to share a multitude of marketing messages. And how do they suggest we convey these messages? Authentically. Following is a list […]
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