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Cannes, Social Marketing and the CMO’s Responsibility

Cannes, Social Marketing and the CMO’s Responsibility

by Rob Flaherty| June 24, 2013

The big winners at Cannes this year confirm that the era of social marketing – shaping a brand campaign around a social cause – is fully upon us. Most of the Gold Lion winners helped a social cause, from personal safety (Dumb Ways to Die for Metro Trains in Australia), to marriage equality (First Social Same-Sex Marriage […]

CliffsNotes from Cannes: How to Create a Best-Selling Story

CliffsNotes from Cannes: How to Create a Best-Selling Story

by Kelley Skoloda| June 21, 2013

If I counted the number of times certain words were used by presenters at Cannes, “storytelling” and its variations would be at the very top of the list. Storytelling is the talk of the town – yet there is no consistent approach, process or even definition. Seems that you know a good story when you […]

Creative Community Contributes to the Greater Good

Creative Community Contributes to the Greater Good

by Jackie Burton| June 21, 2013

I have to admit that, as a first-timer to Cannes – the city and the festival – I found myself a bit overwhelmed at various points. The scenery, the people, the imagery, the work being featured, and the events – they all scream for your attention. So I welcome a subtle shift in tone as […]

Listen Up! Five Steps to Radical Listening

Listen Up! Five Steps to Radical Listening

by Karen Strauss| June 20, 2013

I think way too much while I’m listening. That apparently is one of many things that separates me and most of us from Bill Clinton, the master of giving people his undivided attention. The good news? Clinton taught himself to connect-by-listening when he realized it increased his power in conversations and helped him become more […]

A Field Guide to Celebrities at Cannes

A Field Guide to Celebrities at Cannes

by Jeff Lewonczyk| June 20, 2013

The town’s eponymous film festival may get more headlines, but this week has seen its share of celebrity sightings in Cannes. Many occur when these famous faces are flown to France by various brands to share a multitude of marketing messages. And how do they suggest we convey these messages? Authentically. Following is a list […]

Fight To Do Work That Matters

Fight To Do Work That Matters

by James Kelly| June 19, 2013

Whatever field you’re in, from medicine to marketing, people want to do meaningful work. This week at Cannes, winners of Lions are being rewarded not just for creativity, but for winning hearts and minds around the world by creating work that matters. So how do you do this kind of work? If the goal is […]