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Posts:April 2012, Brand

M2W Conference 2012: Two Topics that took Me by Surprise

by Kelley Skoloda| April 27, 2012

This year’s Marketing-to-Women (M2W) Conference was packed full of research, data, cases and companies that show how marketing-to-women makes great business sense. Not surprising, given it is a marketing-to-women conference. It was even suggested that “marketing-to-women” be called simply “marketing” after a research presentation based on interviews with 20,000 consumers worldwide revealed that women’s purchasing […]