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Posts:August 2015, Culture and Trends

Clean Energy Plan Sparks Powerful Opportunities

by James Peters and Matthew Simmons| August 20, 2015

The U.S. Environmental Protection Agency (EPA) recently announced its long-awaited rule to regulate existing power plants and set the framework for state plans to reduce carbon dioxide emissions. Most significantly, the “Clean Power Plan” includes goals to cut carbon emissions from electric power generation by 32 percent by 2030, increase generation from renewables to 28 […]

Twitter: You’re Doing It Wrong

by Jim Lin| August 18, 2015

There’s been much conversation lately about how Twitter is dead, and how nobody clicks anymore and how engagement is a thing of the past. I won’t disagree with the gist of the sentiment, but do you know what I find ironic? The folks leading the debate are the same folks who are killing it. Yup. […]

Put Me in Coach: 5 Tips To Make a Good Team Great

by David Gallagher| August 14, 2015

I come from a family of coaches. My granddad, uncle and cousin all made or make their living coaching kids’ basketball, American football and track teams – and one distant relative was the legendary (in Oklahoma) wrestling coach Ed Gallagher (pictured). The quality of their teams varied. Raw talent is a major factor. Fitness and […]

Celebrating the Near Win (Video)

by Rob Flaherty| August 12, 2015

Many of life’s failures are people who did not realize how close they were to success when they gave up. –Thomas Edison A few important questions to consider: Does your culture foster innovation and celebrate not just the wins, but also the bravery it takes to present bold new ideas – ideas that often run […]

Practice Before Preaching: 5 Reasons PR Agencies Need To Take Their Own CSR Seriously

by David Gallagher| August 7, 2015

A number of years ago we were wrapping up a very promising pitch to a FTSE 100 company on an ambitious multi-million pound CSR initiative when one of the key decision-makers asked, reasonably enough, “What does YOUR company do for itself for CSR?” We hemmed. We hawed. We fumbled our papers nervously. And tried to […]

Marketing Home Products to the ‘Grown-up’ Millennial

by Lauren Knox| August 6, 2015

We all know the misguided stereotypes that have infiltrated the cultural conversation about Millennials – entitled, not ready to put in the work to get to the reward. While some of those attributes may apply to some in this category, as with all stereotypes, there certainly are no hard and fast rules that can define […]