NEWS + VIEWS
Posts:July 2015, Digital Strategy
Why the WHY Matters: Unleashing the Full Potential of Big Data
Consumer Insights have evolved from an intuitive, gut-based, “trust me” kind of discipline to a data-led, rational and programmatic one. It’s a welcome development, but there’s also a problem … Big Data has been hijacked by incrementality. It’s being used primarily in analyzing what is happening, in order to do “more of this” or “less […]
Influencer Identification: How To Make the Right Choices For Your Program
While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming. And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest […]
#BlogHer15: A Call to Action!
by Kelley Skoloda| July 24, 2015
With a #1 trending topic on Twitter, a parade of celebrities, incredible energy from thousands of bloggers and a robust set of sponsors wooing social influencers – BlogHer15: Experts Among Us delivered what I’ve come to expect from one of the biggest moments of the year in the blogosphere. The content was based primarily on […]
Brand Engagement: An All-Access Pass
by Jim Lin| July 7, 2015
It was the best of times, it was the wurst of times, which is awesome because wurst is totally my jam. I’m talking about Düsseldorf, Germany of course. More specifically Ketchum Inspiration Day, which recently took place there. An annual event organized by Ketchum Pleon, Inspiration Day brings together clients, prospects and colleagues for a […]
