Posts:May 2020, Social Media

Woman making sourdough bread in a kitchen

Our Appetite for Online Community and Bread Baking: The View from Canada

by Alissa Liotti| May 12, 2020

The world is changing. We’re teaching our grandparents how to use Zoom; we’re filming countless attempts of Drake’s “Toosie Slide” for our TikTok accounts, and we’re replacing Hockey Night in Canada—a Saturday evening tradition since 1952—with sourdough bread baking. It may be fascinating to follow changes in consumer behaviour during the global pandemic, but these […]