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Posts:April 2015, Public Relations

And the Least Used Resource in PR is …

by Shawn Paul Wood| April 21, 2015

There I am, having lunch with a few broadcast journalist friends of mine – discussing sweeps, salty news directors, and sundry water cooler talk – when a subject came up over passing the rolls that sparked a debate. “I don’t think I’m that popular any more. Maybe I need a new beat.” This was said […]

The Taxing Effects of Women’s Increased Earning Power

by Kelley Skoloda| April 15, 2015

It’s April 15 and tax returns will undoubtedly reflect what our recent Breadwinner PheMOMenon research revealed … that nearly half of all U.S. women (49 percent) are now the primary breadwinner or are on par financially with their significant other, a trend that is progressing more quickly than even recent major studies predicted.

21 Things that Happened on the Social Web in the Last 90 Days

by Stephen Waddington| April 10, 2015

As media fragments, brands are finding new ways to engage with the public via paid, earned, shared and owned channels. All forms of media are innovating and attempting to figure out how to balance the tension between generating income and providing a valuable proposition to both audiences and brands. As a result, there has never […]

Is 50 Finally the New Black?

by Karen Strauss| April 8, 2015

Just as I was feeling uncomfortably invisible, several fashion houses in Europe cheered me up by featuring older women in their ads earlier this year. French fashion giant Céline made a splash by casting my literary idol, 80-year-old Joan Didion, as the “respect-worthy” face of its brand, followed by an Yves Saint Laurent campaign featuring one of […]