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Posts:February 2017, Public Relations

The Migration from Digital to Phygital

by Gabriel Araujo| February 28, 2017

The world is set to undergo the next evolutionary phase in digital communication – and, for once, it has little to do with technology. Instead it will be about how brands communicate with content-hungry audiences and become fully connected in all aspects of their lives, whether they’re visiting their local supermarket or checking out their […]

Programmatic Ads: Is the Proof in the Pudding?

by Rachel Winer| February 21, 2017

When my programmatic writing wheels started turning, my mind immediately swung comfortably to the search, social, native and video pieces on my imaginary, but personally preferred, paid media chess board. There I could easily talk about the who, what, when, where, why, and how I want to target – along with what the results would […]

Reputation Management: A Blueprint for 2017

by John Bradbury| February 8, 2017

2017, a year of significant change in many parts of the world for sure. What will it hold for organizations in the area of reputation management? A new year always brings new challenges in an ever-evolving reputational threat landscape. But it also inevitably includes imperatives which are seemingly timeless and risks we can anticipate year […]