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Posts:November 2014, Public Relations

PR: Creating And Sharing Ideas The Public Can’t Live Without

by David Gallagher| November 20, 2014

One of the biggest challenges of working in PR is explaining to your parents exactly what it is you do and, in my case, why. The usual definitions fall short, and PR people themselves can rarely agree. Get ten of us in a room and ask what we do, and you’ll get 20 different answers. […]

Does Data Improve PR Creativity?

by Rob Flaherty| November 19, 2014

Rob Flaherty, our Chief Executive Officer & President, recently sat down for a Q&A with U.K.-based magazine PR Moment to discuss how research and data can improve the creative process. As Seen in PR Moment… The relationship between creativity and data in public relations is an interesting one. Data analytics is improving the effectiveness of […]

Breaking the Sound Barrier

by Marcus Peterzell| November 17, 2014

2014 has been another explosive year for music and brands. During this year’s Advertising Week, the Ketchum Sounds team assembled the best of music industry thought leaders to participate in a panel on how to effectively use communications to breakthrough with music! I moderated a panel comprised of some phenomenal industry luminaries including Marcie Allen […]

PR at the Speed of Light (Video)

by Ray Kotcher| November 13, 2014

Last night, I had the privilege of accepting the Alexander Hamilton Medal for Lifetime Achievement from the Institute for Public Relations. I was honored to have my friends, family and esteemed colleagues join me at the Yale Club for the event. I’m told that Alexander Hamilton, the award’s namesake, once said, “Those who stand for […]

Our Brains at Work… Literally

by Melissa Barry| November 13, 2014

As an organizational psychologist at a communications firm, I often keep up with human capital trends by stepping outside the walls of Ketchum and learning from my peers at industry events and conferences. I recently attended the annual Organization Development Network Conference in Philadelphia, and a recurring theme among the many thought-provoking speakers was neuroscience […]

Metaphor Update: Client Directors As DJs?

by David Gallagher| November 10, 2014

Communicators are fond of metaphors, especially musical metaphors that appeal to our artistic and cultural aspirations. And for PR people of a certain age (those who have actually used a fax machine, for example), the musical metaphor of choice for multitasking client directors has been the orchestra conductor. Elegant, masterful and in supreme control of […]