bulbAsset 2
filters

Posts:January 2018, Culture and Trends

2018 Super Bowl Marketing in Two Words: Dilly Dilly!

by Shawn McBride| January 31, 2018

In what may be an early leader for understatement of the year, the Super Bowl is big business, and in 2018 business if booming! To which I say “Dilly, Dilly!” (but more on that later). That’s right, despite all the controversy and drama swirling around the NFL, the Super Bowl, a gridiron championship game that […]

WEF: Creating a Culture of Care

by Barri Rafferty| January 24, 2018

With the World Economic Forum’s 2018 Annual Meeting now in full swing, I noticed a common thread emerge through a number of meetings and sessions: a focus on building inclusive work environments that foster a caring culture. I had the pleasure of serving on a panel on that very topic at the Equality Lounge with a group […]

Why WEF Matters: In Your Own Words

by Barri Rafferty| January 22, 2018

The World Economic Forum Annual Meeting in Davos, Switzerland, begins tomorrow. Davos is an intense week, with seemingly more events and discussions taking place this year than ever before, on the most important business, political, environmental, and societal issues impacting the world today.

Managing the Impact of Facebook’s Newsfeed Changes

by Stephen Waddington| January 17, 2018

Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…

How Will We Better Serve Each Other in 2018?

by Barri Rafferty| January 2, 2018

Today is my first day as CEO of Ketchum, and I’m incredibly excited to take on this role. It’s an honor to lead Ketchum. It’s a special agency and a place I have chosen to work for more than 20 years. Our talent continually drives me to be the best leader I can be, and […]