Posts:January 2015, World Economic Forum

Two Legends: Separated by Time and Space, But United in Their World View

by Rob Flaherty| January 23, 2015

For some reason, the World Economic Forum likes to present some of the biggest names in government and business in a relatively intimate setting. Rather than feature them in the plenary hall that accommodates 1,500 people – a room these world figures could easily fill – they schedule a session in a room called Agenda […]

World Economic Forum: Three Ways PR Can Address Global Challenges

by Laura Clementi| January 21, 2015

This week, leaders from business, government and civil society are convening in Davos, Switzerland for the World Economic Forum Annual Meeting 2015. What does public relations have to do with a gathering of 2,500 global leaders? Perhaps more than you think. The theme of this year’s meeting is “The New Global Context,” and throughout the […]

Why We WEF

by Rob Flaherty| January 20, 2015

As Seen In… The Holmes Report The World Economic Forum (WEF) Annual Meeting begins tomorrow in Davos, Switzerland, and I have the privilege of once again representing Ketchum at the week-long gathering of approximately 2,500 company CEOs, heads of state and NGO leaders. Five Ketchum senior partners have attended Davos over the years and several […]