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Digital Perspective: Elon Musk’s Twitter Deal

by Erin Ledbetter and John Ratcliffe-Lee| April 28, 2022

After nearly a month of uncertainty, Twitter has accepted Elon Musk’s offer to buy out shareholders, officially taking the social…

Woman holding phone in one hand and grasping her hair with other hand appears stressed looking at grocery store shelves

2022 Inflation: How It Affects Businesses, Politics and Regulations

by Alec Varsamis| May 19, 2022

Inflation is making its mark on Americans. And it’s not a pretty picture. The Consumer Price Index (CPI) remained near 40-year highs in April, hitting an annual increase of 8.3% while inflation adjusted earnings for workers decreased 2.3% year over year. Looking only at food prices, this category rose 9.4% annually, second only to energy […]

Bee Marks smiling

Honoring Bee Marks: Food Marketing and Nutrition Communications Trailblazer 

by Jaime Schwartz Cohen| May 18, 2022

May 18th would have been the 100th birthday of Bee Marks, a pioneer of the modern-day practice of food marketing and nutrition communications. If you don’t recognize her name, you are not alone.* A trailblazer whose impact was made before it was possible to leave a digital footprint, who didn’t seek the spotlight in an […]

Young people holding signs about climate and nature

Gen Z in the Workforce: Key Takeaways for the Future from the Judges’ Table

by Beth Beasley| May 12, 2022

In the last few years, a pivotal shift has taken place in the working world: Gen Z has jumped into the workforce. That’s right. Gen Z is old now. Well, not “old” per se, but they’re no longer tweens and early teens. The eldest are a few years into their career and many are in […]

lacey-teal

Health Equity Internship: An Inaugural Experience for an Inaugural Intern

by Lacey Teal| April 29, 2022

It’s safe to say, you never know how far sharing a simple hello will take you. That is how I found my beginnings at Ketchum. Near the end of my undergraduate education, I developed an interest in public health marketing and communications. I recognized the value of using these disciplines to educate and inform the […]

Person creates TikTok video participating in the popular Bottle Flip Challenge.

Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments

by Irene Rogers and Erica Saviano Tsioutas| April 20, 2022

As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]

To Engage or Not: Responding to Issues Outside Your Business

To Engage or Not: Responding to Issues Outside Your Business

by Tamara Norman and John Bradbury| April 19, 2022

This story was originally published on CommPRO.biz. Your response to issues outside your core business is still a business decision. So treat it like one. Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, some stakeholders, who expect they […]