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Posts: Melissa Kinch and Juliette Terrazas

Melissa Kinch and Juliette Terrazas Author

About Melissa Kinch:
Melissa is partner and managing director of technology for Ketchum, specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.

About Juliette Terrazas:
As part of Ketchum Analytics’ leadership, Juliette oversees the management of our clients within the Healthcare, Technology and Travel verticals. The majority of her work focuses on developing research insights that inform communication strategy and reputation management, as well as measurement of communication tactics.

Through her 18 years of research and analytics experience, she has worked with a wide range of clients, including Philips, GE Digital, Cleveland Clinic, Merck and MilliporeSigma. Juliette is also the global research & measurement lead on OneVoiceConnect, the Omnicom virtual agency set-up to service the Philips account globally.

Finding Your Brand’s Technology White Space

by Melissa Kinch and Juliette Terrazas | June 11, 2019

In 2019, and beyond, every brand is a technology brand or will soon seek to be recognized as one. All roads lead to and through technology. From retailing icons to disruptive startups, B2B stalwarts to “true” tech providers, companies across every industry and geography have a technology story to tell. But what exactly is it? […]