Eunice is Ketchum’s Chief Growth Officer, Greater China. She has an extensive background of senior management roles in consumer brands, 4As agencies and media companies, and her achievement had earned her the recognitions as Greater China Strategic Planner of the Year, Greater China Marketer of the Year, APAC Account Servicing of the Year, Hong Kong Distinguish Marketer and near 200 marketing & communication awards, including Grand Prix in Effie and Gold Awards in ICSC APAC Awards for shopping centres.
Prior to joining Ketchum Greater China, Eunice was Chief Strategist of McCann & Spencer, CMO for Touchmedia Group and South China Media Group, Managing Director roles at McCann Erickson Shanghai and Hachette Filipacchi Taiwan, Director of Marketing at Pizza Hut (Jardine Matheson Group), and Vice President for DDB Worldwide in Taiwan/ Hong Kong and CitiCorp Asset Management .
She is also one of the few Fellow Chartered Marketers (FCIM, Fellow of The Chartered Institute of Marketing, UK) in China, and gained her first honor Master Degree in Strategic Marketing from the National University of Ireland (University College of Dublin).
Double 11 (or Singles Day) has evolved from a China-only event to a globally influential shopping festival, turning November from a traditionally low season for retail to a magnetic month of sales. Now that the day itself has passed, it is time for marketers to look beyond the price war to leverage this huge volume […]