filters

Posts:

About Debra Forman

President, Ketchum Digital

Debra launched and continues to lead Ketchum Digital. Debra specializes in the development of break through content that strategically aligns with the consumer interaction, technology, and imagination across the social web.

About Tristen Sechi

Tristen is a VP, Digital Strategy at Ketchum. Her work in both creative and strategy has led to a number of Cannes Lion short-list honors as well as digital-specific honors from the Shorty Awards. Her expertise spans outside the realm of digital marketing, having also led creative strategy across traditional advertising campaigns over the years

3 Reasons Why You Should Act Now on Voice Marketing

by Debra Forman and Tristen Sechi | June 18, 2018

As of January 2018, almost 20 percent of adults in the U.S. own a smart speaker. That’s a staggering statistic when you consider that adoption is expected to grow by nearly 50 percent before the end of the year! That means we may soon talk to an AI assistant more frequently than our own family […]

Powering Voices with AI

by Debra Forman and Tristen Sechi | April 26, 2018

Introducing VOICE IT, Ketchum’s Voice Marketing Solution Most people remember both the hype and excitement when they got their first smartphone around ten years ago. The advent of this new device brought about a brand-new tech revolution that excited marketers and consumers alike: mobile applications. Mobile apps made it possible for marketers to bring a […]