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Posts: Tamara Jacobs

Tamara Jacobs Author

Tamara Jacobs is an SVP with Ketchum Sports & Entertainment. A global client director, she provides strategic leadership in public relations, sports marketing, sponsorships and brand building with a view to reaching key audiences by maximizing sponsorships and communications. Tamara is an Olympic and golf expert that has led award-winning client programs to help brands achieve and exceed their goals, in particular within the Olympic Games space.

He’s Back! What Marketers Can Learn from Tiger Woods

by Tamara Jacobs | April 3, 2018

We all seek greatness, whether it’s from the products we use, the people we surround ourselves with, the brands we like or even in ourselves. It’s the story of our times. It’s also the story of great sport. As all eyes turn toward the first of this year’s golf majors, The Masters, suddenly there is […]

Going Big for the Gold: A View from Inside PyeongChang

by Tamara Jacobs | February 20, 2018

Every two or so years, members of the Ketchum Sports & Entertainment team enter the “Olympic bubble” where we live, eat, breath, and sleep the Olympic Games – arriving well ahead of the Olympic flame that lights the cauldron and staying until it is extinguished. Hardly noticing that there is a world outside of the […]