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Posts: Mark Durney

Mark Durney Author

Mark is the Vice President of Digital and Content Strategy at Ketchum. He leads the digital and content strategies across Ketchum’s healthcare clients. He is an accomplished strategist with ten years’ experience in global and domestic branding, marketing, and communications with a focus on traditional advertising, digital and content strategy, and public relations. Before moving to Ketchum, Mark was at Havas Health, where he led a variety of social, digital, and content programs for health and wellness clients. Prior to Havas Health he managed the digital and social media marketing and communications team for Capgemini – a global consulting, outsourcing, and IT company – as well as served as a director for a non-profit.

“What’s your favorite pharmaceutical company on Snapchat?” said no one ever.

by Mark Durney | September 8, 2017

It’s only a matter of time before a pharmaceutical company breaks through with audiences through an award-winning Instagram story or an ephemeral Snap. Despite being makers, innovators and even at times magicians (e.g. enabling patients to use the immune system – the “Force” within – in order to conquer an ailment or illness), beyond a […]