Posts: Christy Salcido

Christy Salcido Author

As the Brand Marketing Practice Director for Ketchum West, Christy develops campaigns through a creative lens to ensure brand voices are heard and differentiated within the lifestyle space. Christy leads teams and nurtures client relationships across a variety of industries, including beauty/personal care, wellness, food/beverage, and consumer retail brands.

As a visionary brand marketer with 25 years of experience, Christy has led integrated campaigns for a diverse group of high profile brands, including an in-house role as vice president of public relations at Starbucks Coffee Company.

Christy lives in Los Angeles with her 10-year-old daughter Carly who is a constant source of creative inspiration each and every day.

I’m in a Wellness State of Mind

by Christy Salcido | April 10, 2018

I just got back from Spring Break. No, I’m not a college student. Just a mom and brand marketer who took some vacation days during her tween daughter’s week off. Ambushing my daughter’s Spring Break is now an annual tradition where we can count on some quality “Mom & Me” time and I can get […]

Your New Year’s Resolution May Already Be History. And That’s OK.

by Christy Salcido | February 1, 2018

It’s February 1. If you’re like 80 percent of the population, any New Year’s resolution you made is probably buried at the back of the closet – along with your workout gear. Or if you’re like the 100-plus colleagues I recently polled, more than half of you didn’t even make a New Year’s resolution. That’s […]

Shifting from Survive to Thrive

by Christy Salcido | May 24, 2017

When asked the question: “What’s your title?” the natural response is to blurt out what’s in your email signature or printed on your business cards. Makes sense, right? For me, career has always been front and center in my life. And, I could probably recite every job title I’ve had since I first walked through […]