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Posts: Chris Smith

Chris Smith Author

Chris Smith is an Associate Director within our London office.

Four Different Ways to Look at the Launch of IGTV

by Chris Smith | July 2, 2018

The recent news about the launch of IGTV, Instagram’s new long-form video feature, is certainly one of the biggest social media announcements of the year. But exactly what it means, and how important it might be, depends entirely on the angle you look at it from. Here are four ways to interpret and understand what […]

What The Demise of Vine Really Means for Twitter

by Chris Smith | November 1, 2016

Twitter’s move to shutter its Vine service is a big piece of social media news; but not for the reason you might think. Whilst eulogies have flooded in from around the web, celebrating the innovative and genuinely different types of content that Vine introduced to the online world, even the most rose-tinted of obituaries have […]