With a passion for bringing innovative and disruptive ideas and technologies to market, Lisa heads up Ketchum’s Technology Practice. Based in San Francisco, she’s on a permanent quest for the latest technology innovations, the hottest new restaurants, and the perfect glass of cabernet.
Most of us think of this time of year as the season for planning Thanksgiving menus and bemoaning the ever earlier arrival of Holiday music in retail stores and shopping malls around the country. But for anyone working in technology, their eyes are already on the second week of January: we’re deep into planning season […]
As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B. That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views […]
As the dust settles on the 50th Consumer Electronics Show in Las Vegas earlier this month, the post-show reviews and recaps have been pouring in. Did automotive brands steal the show – again – this year? Did the CEA strategy of attracting traditionally non-technology brands to join the throng pay off in widening its appeal? […]
As if getting married and starting a new life wasn’t enough—I recently decided to accept a new job. It has taken a while for me not to trip up on either my new married name or new employer when introducing myself or answering the phone. But more importantly, like any change, it has been a […]