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Posts: Chip Scarinzi

Chip Scarinzi Author

Chip Scarinzi is a senior vice president in Ketchum’s technology sector, where he draws from more than 17 years of experience in consumer and enterprise tech. A dyed in the wool sports fan, he is also the author of Diehards, a non-fiction book that explores the evolution of sports fandom.

Reflections on SXSW 2019

by Chip Scarinzi | March 15, 2019

SXSW once again stirred intense debate on questions of global significance—questions that, if answered, promise to shape the very foundation of our future on this planet (and beyond!). By the end of the first week, one eternal question remained: Does anyone know how to ride a motorized scooter safely? It’s a question that’s likely to […]

What to Watch for at SXSW 2019

by Chip Scarinzi | March 7, 2019

SXSW may not be the same event it was 20 years ago, but that’s not necessarily a bad thing. Its continued evolution from local music event to far-reaching, all-encompassing interactive experience has only served to broaden its appeal and impact. In a few short days, nearly 100,000 people will descend upon the quirky little city […]

How Sports Teams Can Better Engage the Next Generation of Fans

by Chip Scarinzi | March 22, 2018

Early last month I watched the Super Bowl the old-fashioned way: on a television screen in my living room. However, that wasn’t the case for all viewers. In fact, TV viewership dipped to a seven-year low as more and more fans chose one of many live streaming options to consume the biggest football game of […]

Full-Court Press: VR for Sports Fans Needs a New Narrative

by Chip Scarinzi | March 29, 2017

I stepped into the batter’s box at Yankee Stadium with shaky hands and weak knees. Waving the bat above my shoulder, I tried to look the part while Masahiro Tanaka stared down his catcher for the sign. Would he try to blow me away with a mid-90’s fastball? Buckle my knees with a slider? If […]

Can Virtual Reality Make DeAndre Jordan an Elite Free Throw Shooter?

by Chip Scarinzi | December 13, 2016

Along with 50+ million other sports fans in North America, I too obsess about fantasy sports – and this time of year, I’m particularly fixated on fantasy basketball. This past week, my near-constant attention to an imaginary basketball team, Dynamite Diggums, led me to this tasty little nugget: Los Angeles Clippers’ center DeAndre Jordan is […]

Four Tech Trends to Watch in Sports

by Chip Scarinzi | August 12, 2016

Sports fandom attached itself to me in my youth, and its power over me today is stronger than ever. As a child, I listened to radio broadcasts of my favorite team on a portable Walkman, and today, I listen to that same broadcast on a mobile app from 3,000 miles away. In the 1980s, I would […]