Kaitlin is currently working as a summer fellow on the issues and crisis management team within our New York office. As a Senior at the University of Utah studying strategic communications and computational media, she enjoys fast-paced problem-solving and creative design challenges. In her spare time, you can usually find her planning future travels, drinking bubble tea or binge watching home improvement shows.
Throughout the last week, there have been so many questions about how brands can best capitalize on Pokémon GO, especially within retail locations that are seeing a sudden influx of gamers. Most want to know how to best engage these newfound visitors and create positive buzz (and potentially drive new business).
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