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Posts: Kaitlin Taft

Kaitlin Taft Author

Kaitlin is currently working as a summer fellow on the issues and crisis management team within our New York office. As a Senior at the University of Utah studying strategic communications and computational media, she enjoys fast-paced problem-solving and creative design challenges. In her spare time, you can usually find her planning future travels, drinking bubble tea or binge watching home improvement shows.

Pokémon GO for Retailers: Turning Gamers into Customers

by Kaitlin Taft | July 21, 2016

Throughout the last week, there have been so many questions about how brands can best capitalize on Pokémon GO, especially within retail locations that are seeing a sudden influx of gamers. Most want to know how to best engage these newfound visitors and create positive buzz (and potentially drive new business).