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Posts: Kelley Skoloda

Kelley Skoloda  Author

Kelley is a Partner and Director of Ketchum’s Global Brand Marketing Practice. She is the author of of the business book, Too Busy to Shop: Marketing to Multi-Minding Women (Praeger/Mar 2009) and the architect of the widely-publicized Women 25to54 offering.

Putting My Money Where My Mouth Is on International Women’s Day

by Kelley Skoloda | March 7, 2017

Only seven percent of venture capital funding goes to women-owned businesses, and female entrepreneurs are often encouraged to “act like men” so they can relate better to the 89 percent of male venture capitalists. On the angel funding side, about 26 percent of angel investors are women and there is rising interest in investing in […]

Marketing to Moms: Five Emerging Opportunities

by Kelley Skoloda | October 31, 2016

Having recently attended the annual M2Moms Conference in New York, I was very impressed not only by the presenters and their materials, but by the prestigious and exciting array of brands that were in attendance. As moms’ buying power and influence only continue to grow, they are a primary audience for both big and iconic […]

Women Are the Currency of Success

by Kelley Skoloda | May 5, 2016

I just returned from the 12th annual M2W (Marketing to Women) Conference in New York. An always-inspirational event, this year’s presentations, speakers and content were particularly motivating as a more global pool of voices shared their passionate perspectives on topics ranging from female entrepreneurship to the portrayal of women on advertisements. With Mother’s Day just […]

Parity Does Not Have to Be Rarity: Three Actions to Take Now

by Kelley Skoloda | March 7, 2016

I was talking with my son and daughter, ages 15 and 12, about gender equality and compensation parity. They don’t quite understand why I believe the topics are concerning issues, and I think that’s a great thing. Through their Gen-Z lenses, they see parity in many ways, which I hope continues throughout their lives. But […]

Three Words All Communicators Need to Know When Marketing to Moms from the M2Moms Conference

by Kelley Skoloda | October 22, 2015

The weather was perfect, the room was full and the connections were abundant when I recently attended and spoke at the largest marketing-to-moms conference in the country, M2Moms. The annual event is a terrific venue to network and trend-spot. Typically held in Chicago, the conference moved to downtown New York this year, which shifted the […]

Fashion Week for All Women?

by Kelley Skoloda | September 17, 2015

New York Fashion Week (#NYFW) news seems to be permeating from almost every media outlet right now, ranging from the New York Times and the Huffington Post to the more traditional fashion and beauty media like Refinery 29, Pop Sugar and Eva Chen’s Instagram account. Walking on the streets of New York, you can experience […]